By Mae Anderson, AP business writer
NEW YORK (AP) – Prepare for an advertisement attack full of celebrities, cute animals and sandwiches during the breaks in the action in the Super Bowl 59 on February 9, when the The philadelphia eagles face Kansas City bosses in the Caesars Superdome in New Orleans.
Anheuser-Busch, Meta, Pepsico, Frito-Lay, Taco Bell, Uber Eats and others will compete to win the More than 120 million The spectators expected to tune in Fox transmission and through free live broadcast in TUBI.
The demand for advertising space was robust this year, said Mark Evans, executive vice president of Fox Sports advertising sales, with advertising space in November and a waiting list for marketing specialists ready to carry the space of anyone who retired.
The high demand seems to have brought prices to a record, with some advertising points that are sold for a record of $ 8 million and even more than $ 8 million for 30 seconds. Fox declined to comment on the specific price for 30 seconds, which can vary according to placement and other factors. But in a earning call in November, CEO Lachlan Murdoch said that the advertising space had been exhausted in “record prices.” Last year, it was a 30 second place for around $ 7 million.
The Super Bowl is a hot ticket for advertisers because the live audience is very large. Last year, An estimated 123.7 million The spectators tuned the game, according to Nielsen.
Evans said that the combination of ads categories for the most part includes the usual suspects: drinks, snacks, technological companies and telecommunications. It will focus on AI in more commercial, he said, and a little more pharmaceutical companies that announce this year.
A category that is below are films promotions and streamers. Another traditionally large category for the Super Bowl, car manufacturers, sat mainly after a difficult year in the sector, with only the Stellantis Jeep and Ram brands announcing an appearance.
California forest fires in January He made the game less predictable than usual. State Farm retired from his planned advertising to focus on fires. And some other advertisers faced production delays. But Evans said that accommodations were made whenever it was done.
“These are unique circumstances. … So we are being as services as possible to try to make sure that everyone can do what they need to do, ”he said. “But what is more important, you know, do not put themselves or anyone else in danger.”
Advertisers are expected to begin to launch their ads in the days before the game. One of the first ads to debut was an announcement for Budweiser, with A Clydesdale Potro that helps make a beer delivery.
Another Anheuser-Busch brand, Michelob Ultra, too He launched his adwhich shows Willem Dafoe and Catherine O’Hara as pickletball scammers.
Hellmann’s announcement brings Meg Ryan and Billy Crystal They return together for a repetition of the Katz delicative scene in “When Harry met Sally.”
The teasers have abounded this year, from an Uber Eats teaser starring Charli XCX and Martha Stewart To Chris Hemsworth and Chris Pratt promoting goal smart glasses.
